How do you measure success?

The Ripson Bridge festival was on Sunday. I was one among 70 vendors there. Crafts galore, so many it was hard to decide where to look and browse first. Thanks to a connection with my friend who sells Pure Scentations candles, I had a prime spot. There were a lot of “looky-lous” and a few people even took business cards. A few festival goers even stopped long enough for us to have a conversation before they moved on to the next booth.

My first attempt at a booth setup.

I had been warned, “don’t be disappointed if you don’t sell a thing.” That was sage advice, especially coming from seasoned craft fair vendors. Of course, AFTER the fact it’s easy to tell just how wise those words were. I had heeded them, in the  recesses of my mind, but was still overly optimistic that I’d make it rich on my first craft fair. It’s easy to take the compliments that friends and family give you and build a pedestal for the products that you’re trying to sell. After all, they wouldn’t lie to you about something so important, would they?

Even though I only sold fourteen dollars worth of product (the space rent was 40), I’m still considering this a success. I did after all sell something! People took my business cards, and I’ve got my foot in the door! I didn’t have the items that others were looking for, but have also learned how not to market my items at this particular craft fair. Plans are in the making for improving my offerings and their marketing for next year’s festival. I’ll be giving my new ideas test runs at a show or two before then. Next spring should give me sufficient time to perfect my ideas and build up product! I’ll be sure to keep everyone posted as to where and when my next show will be. Until then you can always browse what I’ve got for sale at www.facebook.com/HSHquilts.

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